Encourage Members to Become Year-round Advocates
Here are three ways associations can strengthen their advocacy efforts
The annual fly-in is an important event for an association's advocacy efforts because it gives members the opportunity to have conversations with elected officials or their staff about the importance of their industry or profession. However, advocacy work doesn't begin and end that day—it's a year-round effort.
"Your fly-in is not the end of your advocacy journey, it’s the kickoff party," said Margarita Valdez Martínez, director of policy and advocacy at the American Society of Gene and Cell Therapy (ASGCT). "It's just one part of how your members can engage with legislators throughout the year."
She shared how organizing virtual meetings between members and elected officials, leveraging social media and incorporating advocacy-related issues into your annual conference can help inspire members to engage year-round and strengthen advocacy efforts.
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