Membership Numbers Appear to be on the Rebound
MGI's marketing report sheds light on new membership data
Many associations are seeing an increase in membership following sharp declines during the pandemic.
That's according to Marketing General Incorporated's 2023 Membership Marketing Benchmarking Report, which surveyed 800 participating associations.
This year, 49 percent of associations reported an increase in membership, while 22 percent shared that membership declined—one of the lowest decline percentages in the 15-year history of MGI's benchmarking.
Please select this link to read the complete article from Associations Now.