It May be Time for a New Dues Structure
Have a smart implementation plan before you take action
There are many reasons why associations may choose to overhaul their member dues structure. For the Globalization and Localization Association (GALA), it came down to equity.
"We had a flat, one-price-for-all dues structure," said Allison Ferch, GALA’s executive director. "We're a trade association, so when a company joins, they get all the benefits for their members. One of our values is equity, and we felt that it wasn’t fair to put a huge [financial] burden on smaller companies."
As it considered ways to reorganize its dues structure and pricing, GALA collected data from its annual member survey and conducted focus groups with members. The association also considered approaches based on benefits, region, headcount and other factors.
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