Incorporating Exhibitors, Speakers Into Your Conference Marketing Strategy
Understanding why this is necessary for success
With a large conference on the horizon, associations do everything they can to promote it and get the word out to their members and other potential attendees. As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help.
"Bringing speakers and exhibitors into your campaign gives more content to the marketing," said Emily Golding, group director and marketing strategist at mdg. "It's a way to break out of the cycle of emails that all say, 'Register now.'"
When exhibitors and speakers promote the event, they contribute to the story that associations are telling about why people should attend the conference. And from the speaker and exhibitor perspective, participating in the marketing campaign highlights their own expertise and will help draw people to their session or to visit their booth.
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