Effective Membership Communication Strategies
Improve how members and board directors communicate
Every board wants to feel like they understand the association's members and their needs. But that's not always easy, especially since every organization is composed of members with different viewpoints and backgrounds.
"The board wants to understand the wishes of the membership and feel like they are connected," said John Segota, CAE, executive director of the National Association for Gifted Children (NAGC). "The board feels it's part of their stewardship responsibility to be responsive to members.
Though the board might believe it knows what members want, associations can often do more to help board members gather direct feedback from different voices and outlets, instead of relying on anecdotal information.
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