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Survey: Spike in Use of AI in Email Marketing

There exist concerns among recipients about 'creepy data'

A new survey of email marketers reveals an explosion of use of artificial intelligence (AI), with plenty of room for growth in the future.

The report by email marketing firm RPE Origin, released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices. Nearly half of the respondents (48 percent) say they plan to use AI in the coming year, a spike from 26 percent in 2022. Nearly a quarter of respondents (24 percent) say they are already using it "extensively."

The top ways marketers are using AI, or plan to, are content personalization (50 percent), email retargeting (47 percent) and subject line optimization (47 percent). Nearly all respondents (99 percent) say their experience with AI has been extremely or somewhat positive.

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