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Fact-checking AI-generated Content

Create a process for ensuring the information is accurate

Generative artificial intelligence (AI) can be useful for organizations when it comes to writing, task automation, customer service and many other areas. However, these tools can also generate both disinformation and misinformation.

According to Lisa Rau, cofounder and chief growth officer at Fíonta, it's difficult to identify these falsehoods.

"AI has an authoritative 'voice,' and [false information] may be surrounded by other obviously true information," she said.

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