PCMA’s Approach to Student Engagement
They nurture future leaders
For several years, the Professional Convention Management Association (PCMA) had a student membership in place with a nominal fee. However, PCMA decided to make membership complimentary for students in 2020.
"In July 2019, Roy Evans, the first president and CEO of PCMA passed away, and we wanted to make student membership complimentary to commemorate his legacy," said Meredith Rollins, PCMA's chief community officer and executive director of the PCMA Foundation.
By offering free student membership, PCMA was able to remove a barrier to engagement, allowing students to get immediate access to the association's resources.
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