Complete Story


Build an Advocacy Strategy That Thrives in a Hybrid World

The hybrid environment has changed how advocacy gets done

Many years ago, I accompanied my members to a meeting with a member of the House leadership team during our fly-in. The congressman was feeling bruised and battered after a defeat on the House floor. He is a normally jovial person with a great sense of humor, and I had never seen him like this.

We didn't come with an ask—just a cordial visit to talk about the business and what was going on back in his district. After talking with the folks from "back home," it was clear we lifted his spirits.

This example shows the power of in-person connections and makes the case that associations should not rely solely on virtual fly-ins that helped them continue their advocacy work during the height of the pandemic. Instead, hybrid advocacy will prove most effective moving forward.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.

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