Generative AI Is Coming for Sales Execs’ Jobs—and They’re Celebrating
ChatGPT-style AI can tackle the so much 'drudge work'
Wining and dining, wooing clients with creative offers and cashing big bonuses provide the glamor to sales work. Drafting answers to hundreds of dull questions posed by a prospective customer’s request for proposals? That’s just drudgery. Mercifully for workers, after months of speculation about ChatGPT-style AI taking over white-collar work, the corporate chore of responding to RFPs is one of the first that generative AI is disrupting.
In April, communications software maker Twilio introduced RFP Genie, a generative AI tool that digests an RFP, scours thousands of internal files for relevant information, and uses OpenAI’s GPT-4 to generate a suitable response. The company’s sales staff simply copy and paste the text over into a formal document and make a few adjustments.
RFPs that once occupied a pair of staffers for two weeks or more are now done in minutes. Twilio, whose cloud tools enable companies to chat with customers, expects to be able to make more and better sales pitches and isn't planning job cuts.
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