Instagram’s ‘Sharing to Reels’ Feature Opens up to All App Developers
They also can record additional clips to add to their existing video
Days after TikTok announced a new developer-facing feature, Direct Post, that makes it easier for third-party apps to publish videos to its platform, Meta has announced that its own Sharing to Reels widget for mobile apps is now available to all developers. Similar to TikTok’s Direct Post, the idea with Sharing to Reels is to leverage the broader community of video editing apps to generate more content for Meta’s short-form video platform and TikTok competitor.
The Sharing to Reels integration was launched last November in a limited alpha test with a range of app makers as partners, including Lightricks (Videoleap), Reface, Smule, VivaVideo, SNOW, B612, VITA and Zoomerang. The company said at the time it planned to expand the test to more partners in 2023, but did not give a specific time frame.
Today, Sharing to Reels is opening up access to any app that wants to offer an integration that will allow their users to quickly export their videos to Instagram Reels by tapping a button. Previously, users would have to export the video from the third-party app to their device, and then re-upload it to Instagram Reels.
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