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Meeting Pros and Generative AI

What they need to know about the tech

Generative AI, including ChatGPT, has numerous uses for meeting professionals in the association space to help plan and execute events.

"It can generate engaging content for event marketing, including email marketing and social media," said Courtney Rodseth, marketing and communications coordinator at the California Primary Care Association (CPCA). "It can also be used to create session titles and descriptions, and even to create event recap articles."

From signage and slides to session titles, there are numerous opportunities to use generative AI to help organize and run big events. But it can be challenging to know where to start and how to use it effectively. Here's a look at some ways association pros can get started on incorporating generative AI into the meeting planning process.

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