Online Communities are Seeing Less Engagement
A new report finds that community users must be reminded to engage
While many organizations saw a boost in online community users during the pandemic, the number of unique monthly logins and unique contributors has returned to a more modest average.
According to Higher Logic's 2023 Association Community Benchmark Report, its nonprofit and association customer base saw an average of 759 monthly unique logins and 94 monthly unique users in 2020. In the first six months of 2023, customers saw 601 average monthly unique logins and 74 average monthly unique contributors.
With numbers returning to pre-pandemic levels, it’s important for associations to support member engagement in online communities with strong and consistent strategies.
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