Five Tips for a Winning Giving Tuesday Campaign
A fundraising expert offers her advice
Giving Tuesday, a global nonprofit fundraising initiative held the Tuesday after Thanksgiving, is an excellent opportunity for associations to draw attention to their work. In fact, associations can be well-positioned to do well on Giving Tuesday, said Natalie Zundel, CFRE, founder of the consultancy Raise Well.
"Associations already have membership, webinars, conferences—built-in groups of folks who are already interested in what they're doing," she said.
But that does not mean the ask on Giving Tuesday is easy: "If they're already paying membership dues, how do you convince them to make a donation on top of that?"
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