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Creating Content is Big Business for Some Small Businesses

Consider how to breath new life into your offerings

Over the last few years, small-business owners have spent a lot of time grappling with day-to-day challenges: finding workers in a tight labor market, maintaining healthy inventory levels and keeping up with inflation.

For some businesses, that list also includes content creation. They’re recording videos for social media, writing newsletters and recording podcasts. Some with big content platforms have been doubling down on those outlets to boost sales and promote their brands.

Worldwide Cyclery, a bicycle retailer that focuses on selling high-end mountain bikes and components, built a podcast and video studio in the middle of its headquarters in Newbury Park, California. 

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