11/09/2023

Younger Generations Tends to Favor Corporate Activism

Meanwhile, more than half of consumers aren't interested in companies' social stances

A majority of Americans say brands should not take stands on social, corporate, or cultural issues—but a desire for companies to speak out is rising, especially among younger generations, according to a new report from Morning Consult.

And some issues are more polarizing than others: General statements about diversity in the workforce have widespread support, but there is less support for backing LGBTQ+ rights, especially among older Americans.

A new survey finds 53 percent of respondents saying corporations should not get involved in political or cultural issues.

Please select this link to read the complete article from AdAge.