Member Loyalty Programs and Your Membership
How to make them successful
Creating a loyalty program can be a great way to thank members for being engaged and a part of your association.
While serving as the national director of engagement for the Australian College of Nursing, Vy Le, CAE, implemented a loyalty program in 2021 that rewarded fellows and members who held their membership for a minimum of two years.
"The major benefit for associations is retention," said Le, who currently serves as membership director at the Linguistic Society of America. "A loyalty program was our solution to encourage continuity in membership."
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