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Engaging Hispanics and Latinos in Your Association

Build a more inclusive workforce better equipped to achieve success

Promoting Hispanic and Latino inclusion can help associations grow their workforce, expand their talent pool and achieve better outcomes.

Research shows that associations can expect more Hispanics and Latinos as potential members, customers, and staff in the next decades. According to the Latino Donor Collaborative, one-in-four working-age Americans will be Latino by 2030, and one in three will be Latino by 2060. By 2030, Latinos are expected to make up 22.4 percent of the U.S. labor force, and by 2060, one-of-three children and over 30 percent of the U.S. population will be of Hispanic heritage.

Here are key strategies for recruiting, retaining and developing Hispanic and Latino professionals.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.

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