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A KPI-driven Strategy for Building Stronger Affiliate Groups

Assess the overall health of its remaining affiliates with KPIs

During the pandemic, Allison Gault, CAE, director of member engagement at the Medical Group Management Association (MGMA), began to get calls from several of MGMA’s state affiliates.

"They were in financial trouble," Gault said. "Before the pandemic, we had 49 state affiliates. Now we’re at 44, because five had to close for financial reasons."

Through internal discussions, MGMA realized that it needed to know how the state affiliates were performing and determine how to step in to support them if needed.

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