Your AMS and an Automated Marketing Tool
More associations want to remove the 'work' from their processes
As more associations turn to marketing automation tools to support their digital marketing campaigns, it’s important that it integrate well with the organization’s current association management software (AMS).
"It's a great way to do work," said Amber Worthen, CEO of ASW Communications. "For example, if there's membership turnover or people changing categories, you have live data, so you can approach those groups differently for your marketing efforts. Integrating these systems also helps save staff time."
However, if you don’t approach the integration thoughtfully, systems can go haywire. That’s when Worthen gets called in to help.
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