Attracting Next-gen Members Begins With Organizational Self-examination
Develop a marketing approach that resonates with younger audiences
Attracting younger members is an increasingly vital task for professional organizations that rely on membership-based revenue models.
That’s often easier said than done, however. According to a HiringThing report, 56 percent of associations are having trouble engaging young professionals.
However, associations can overcome these challenges by examining their environment, audience and data to develop a marketing approach that will resonate with younger audiences.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.