Conducting a Successful International Expansion
Here are 10 steps to do so
Back in June, experts from ASAE’s International Associations Advisory Council hosted a World Café to discuss international expansion.
"The U.S. association market has experienced a lot of ups and downs over the past couple of years, with some associations curtailing their global outreach during the pandemic, and others seeing significant international growth," said Jakub Konysz, CAE, founder and CEO of Global Navigators and immediate past chair of ASAE's International Associations Advisory Council. "The global marketplace continues to present many opportunities for U.S.-based associations, but the growth has to be systemic, supported by the board and existing members, with a long-term commitment."
During the virtual event, participants shared 10 critical steps for associations to take when establishing an international presence for the first time or expanding to additional markets. Here’s a brief look at each of them.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.