Creating Irresistible Allure
How glitzy locales energize in-person events
Go big with your event, and you’ll convince your members not to stay home.
That's the theory many planners are testing as they organize meetings in locations known for their "rizz," the Gen Z slang for charisma, to lure association professionals back to face-to-face events after years of virtual sessions.
Site appeal is critical, considering 74 percent of meeting planners said that increasing attendance is the primary goal for their 2023 events, according to the latest industry data from Omnipress.
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