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Three Tactics for Creating a Standout Outreach Campaign

Many associations want to increase awareness of their holistic efforts

In February 2022, the American Association of Naturopathic Physicians (AANP) launched an outreach campaign that was about more than a membership drive.

"We viewed this campaign as an investment in AANP's growth," said Laura Farr, AANP’s executive director. "We wanted to improve how we communicate with the profession, which was why we framed this as an outreach campaign."

This lens gave AANP the opportunity to make goals that expanded beyond membership, including boosting convention attendance numbers, improving data management, increasing webinar attendance and growing other revenue sources.

Please select this link to read the complete article from Associations Now. 

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