04/09/2024

Three Keys of Persuasion, According to a Nobel Prize-winning Psychologist

Daniel Kahneman wrote one of the best books on the psychology of communication

Daniel Kahneman, the Princeton University psychology professor credited with laying the foundation of behavioral science, died last month at the age of 90. Kahneman and his famed partner, Amos Tversky, uncovered a long list of cognitive biases that affect our thinking and decision-making.

In 2011, about a decade after Kahneman won a Nobel Prize for his work, he published Thinking, Fast and Slow. I revisit it at least once a year because it's the best book on persuasion even though it doesn't have 'persuasion' or 'communication' in the title.

With Kahneman's insights, you'll understand the human mind and the tactics to persuade those minds to pay attention to your ideas.

Please select this link to read the complete article from Inc.