04/12/2024

Four Tips for Successful User Testing for Your Website

Help ensure a positive experience for your members

Your website is one of the most valuable tools your association has for keeping current members informed and recruiting new ones. That's why it's important to make sure it's regularly updated, easy to use and representative of your association. That's where user testing comes in.

User testing allows you to understand how visitors are interacting with your website. As a result, you can learn about the challenges people may face when using your website and fix them accordingly. Whether your website requires tiny tweaks or a major redesign, you'll be implementing feedback from real users who can help you take your website to the next level.

Web agency Kanopi explains that the most successful websites are grounded in extensive research to offer a seamless user experience; user testing is a great place to start. Let's take a look at four user testing tips.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.