07/12/2024

Building a Centralized Data Management Strategy

It is crucial to developing deeper relationships with members

Every association wants to build strong relationships with members. Centralized member data can give associations a real-time view of member engagement and reveal valuable information about their motivations and interests.

Though centralizing data can be daunting as there are myriad details and nuances to cover, in the age of big data, having a centralized system for managing member data across various touchpoints is crucial to driving engagement and building member trust and loyalty.

Let's explore how.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.