Complete Story
07/18/2024
Associations' Responses to Today’s Issues
Most assume growth in today's economy won't come easily
Despite an election year on top of economic and global-conflict stresses, leaders today say they’re feeling pretty good about things. According to KPMG’s 2023 CEO Outlook report, released last week, optimism is abundant. A strong majority of global CEOs (73 percent) say they’re “confident about the economy over the next three years.”
There’s a twist, though—the optimism has a lot to do with how the leaders perceive other people are handling their business. As the report points out, “CEOs’ confidence in their own company’s growth prospects are at a three-year low.”
This seeming contradiction—anticipating growth, but sensing it won’t come easily—is likely to have a substantial impact on how companies run their businesses for the foreseeable future. And, by extension, it will affect what issues associations will have to respond to within their industries.
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