08/30/2024

Adopting AI as a Content Partner

Here are some tips for doing so

Generative AI has taken the business world by storm, and those associations that have dared to embrace the technology are reaping the results. It’s been less than two years since the November 2022 launch of ChatGPT. That launch set the stage for a barrage of other generative AI models and a multitude of new ways of work for content creators.

For associations, embracing generative AI as a content partner—when done strategically and ethically—saves time and elevates the quality of content, according to Lisa Cunningham, director of marketing content and communications for the International Coaching Federation (ICF). Cunningham said AI has become an integral part of her work processes, developing strategic messaging initiatives to communicate ICF’s story to the world.

Use AI as an In-House Aid

At ICF, an international organization serving a wide array of both member and nonmember audiences, “content creation can be very time-consuming,” added Cunningham. Last year, she became an early adopter of generative AI. Her team began using ChatGPT “as a tool to reduce the amount of time we spend creating content,” she said. They leveraged AI to assist in identifying story ideas and creating outlines prior to the writing phase and in creating marketing messages, emails, newsletters, and other communications, said Cunningham.

Please select this link to read the complete article from Associations Now.