Complete Story
09/09/2024
How to Support Your Association’s Future
Identify key imperatives then marshal the resources to act
Association leaders are often charged to think about the future of the industry they serve. But what does that actually look like?
That is a question the Association of College and University Housing Officers–International (ACUHO-I) has been explicitly thinking about in recent years. ACUHO-I COO Holly Stapleton said that the pandemic prompted the association to begin looking at them more seriously. COVID-19 revealed lingering challenges around infrastructure, mental health, workforce development and more.
"They were not necessarily new issues—they were issues that were percolating for a long time," she said. "But the pandemic really exacerbated them, and gave us an opportunity to jump into them in a different way."
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