10/21/2024

‘Kindness Content’ on TikTok is Garnering Hate

Here is why

Growing up in Minnesota, every Christmas, Jimmy Darts' parents gave him $200 in cash: $100 for himself and $100 for a stranger. Now, with more than 12 million followers on TikTok and several million more on other platforms, philanthropy is his full-time job.

Darts, whose real surname is Kellogg, is one of the biggest creators of "kindness content," a subset of social media videos devoted to helping strangers in need, often with cash amassed through GoFundMe and other crowdfunding methods. A growing number of creators like Kellogg give away thousands of dollars – sometimes, even more – on camera as they also encourage their large followings to donate.

"The internet is a pretty crazy, pretty nasty place, but there's still good things happening on there," Kellogg said to The Associated Press.

Please select this link to read the complete article from Fast Company.