10/22/2024

Musk's PAC is Buying Ads for Donald Trump on Musk's X

America PAC purchased ads yielding tens of millions of impressions on the platform

The Elon Musk–backed America PAC has spent thousands of dollars advertising on the Elon Musk–owned social media platform X, formerly known as Twitter, to support former president Donald Trump’s campaign. According to X’s political ad disclosure data, between July 8 and October 1 the America PAC ran 59 ads, costing more than $166,000 and yielding, per X’s metrics, 32,058,424 impressions. All of the ads targeted swing states: Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin.

Musk first endorsed Trump immediately following the attempted assassination against the former president in July in Butler, Pennsylvania. Since then, Musk has said he is “all in” on his support for Trump, and appeared at a second rally in Butler earlier this month.

"This election is the most important election of our lifetime," said Musk at the time. "This is no ordinary election." It was one part of Musk’s—and the America PAC’s—efforts to turn out voters for Trump in swing states.

Please select this link to read the complete article from WIRED.