10/24/2024

Four Social Media Tips for Employers

Meanwhile, workplace TikTok videos continue to go viral

The latest TikTok trends encouraging people to post from work have garnered millions of views as employees post videos from their jobs in retail, office, healthcare and a host of other settings. Many netizens view these TikTok videos as prime marketing for companies, while others have joined broader discussions about the risks of posting from the workplace.

While some employers appreciate the use of social media by their employees to build stronger brands and bolster recruiting efforts, others have responded by firing employees for violating company policies. Posts sent from the workplace might reveal sensitive information, which raises privacy and confidentiality concerns. Moreover, they could be problematic for your organization when employees discuss their bosses and general work experiences — whether positive or negative. So, where do you draw the line?

As social media use and trends evolve, you may want to regularly review and adjust your guidelines to strike the right balance while also ensuring your policies don’t run afoul of employment and labor laws. Here are four tips for updating your social media policies to reflect this modern era and stay on top of the latest developments.

Please select this link to read the complete blog post from JD Supra.