10/28/2024

Formalizing Innovation

Streamline your processes with lean startup methodology

The American Association of Veterinary State Boards (AAVSB)—the membership association for the regulatory boards that oversee veterinary medicine regulation in the U.S. and Canada—had a problem.

AAVSB has enjoyed a long track record of success in creating and running programs, products, and services for their members and the practitioners they license. However, AAVSB's staff and volunteer leadership realized they wanted to expand their portfolio to serve new customers in the industry and to generate more sources of recurring revenue. To accomplish these goals, they realized they'd need to invest resources in taking a more systematic approach to innovation and develop a process that would facilitate shared understanding and support across departments.

The problem was that AAVSB had too many interesting ideas with no formal process for deciding what to build in what order, "stress-testing" their many good ideas before launching, identifying assumptions, choosing appropriate metrics, determining which hypotheses to test first and how to test them, staying focused and setting priorities and identifying when it might be time to course-correct and how best to do that.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.