10/28/2024

Move Over, Duolingo

Dunkin’ is the new chaotic social media power player

The corporate social media accounts are at it again—and this time, a new contender is making waves with its unhinged content. Three days ago, Dunkin’ took to TikTok, Instagram and Twitter with a message for the doughnut and coffee chain’s combined 7.2 million followers: "Daddy’s home."

No, the Canton, Massachusetts-based brand was not referring to its recently single spiritual leader Ben Affleck, who is known for his Dunkin’-fueled paparazzi walks. Instead, Dunkin’ was announcing the return of its seasonal Spider Donut ahead of Halloween in the most chaotic way possible. 

The treat, which the company says is one of its most popular Halloween offerings, consists of a frosted doughnut topped with a glazed, chocolate Munchkin doughnut hole and icing-drawn eyes and legs. In the past few days, the creature has been wreaking chaos online. The company’s marketing team has turned the doughnut into a meme with cheeky references to Lady Gaga’s infamous "bus, club, another club, another club, plane, next place, no sleep" quote and allusions that are not so safe for work. 

Please select this link to read the complete article from Inc.