10/30/2024

Report: Meeting Planners are Stressing Personalization, Sustainability

Planners are seeking creative solutions

Meeting planners are looking to deliver more bespoke and personalized experiences to attendees, while struggling to manage tighter budgets and sustainability goals, according to a new report.

What's Trending 2025, a report published earlier this month by the events management firm BCD Meetings & Events, emphasized the importance of personalization in meetings design. "Personalization, immersive experiences and engaging event design are increasingly driving event strategy globally," said the report "It's become essential to capture the attention of attendees and demonstrate the clear impact of events."

That means planners will need to be creative about their agendas, said Charlene Rabideau, VP and Managing Director for North America at BCD. That can mean personalized gifts for attendees, as well as more opportunities to experience a host city.

Please select this link to read the complete article from Associations Now.