11/19/2024

How Aggie Uses AI to Manage Small-business Social Media

The product was born to help small businesses inexpensively use social media

A new, AI-powered platform called Aggie wants to manage your brand’s social media. 

Aggie is a product of Audience Genomics, which has since 2018 offered audience data analytics to big brands like Universal Studios, AMC Television and Fenty Beauty. The company soon also worked with private equity investors to evaluate the quality of marketing by companies they were considering investing in, which led to advising some small and medium-sized businesses on marketing, says founder and CEO Greg Weinstein. 

And as much as those businesses valued insights and analytics, they still found it challenging to actually produce a steady stream of marketing content to reach audiences on social media.

Please select this link to read the complete article from Fast Company.