12/06/2024

Increase Marketing Success with These Five Data-backed Methods

Elevate your marketing efforts from mediocre to exceptional

At Mighty Citizen, we recommend that the associations with whom we work prioritize research and data. And we follow our own advice by making data the foundation of everything we do. That's why we recently released our 2024 Marketing Benchmarks for Mission-Driven Organizations; this year, we developed an edition specifically for associations. It’s based on responses from associations who took The Mighty GPS™, a self-assessment for measuring marketing maturity for mission-driven organizations.

What we found is that research, SEO, UX, tech, branding and collaboration are the building blocks to better marketing success.

Here are the key takeaways from this year’s report with suggestions for improvement.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.