01/16/2025

How to Overcome the Messy Middle of Transformation

As you begin a new year, you can reroute your path with some of these changes

Talk to any brand or company leader this year, and there is a good chance that you will find them in the thick of a change initiative, navigating the challenging headwinds of ongoing market and economic turbulence.

As we ended 2024, these same leaders are shaping up their plans for 2025 and may be facing the reality that many of the transformation goals and initiatives they bullishly laid out 12 months ago have not been fully, or even partly delivered. We call this the messy middle of a transformation—a period when time, resources, and energy have been committed, but are now dwindling.

The ultimate question for leaders in the messy middle is how to maintain confidence and momentum when the work is only partially done?

Please select this link to read the complete article from Fast Company.