01/28/2025

Crafting a Resilient Strategic Plan in Uncertain Times

Clearly define what success would look like

In an unpredictable world, association leaders face challenges that demand agility and focus. Shifting member needs, economic volatility, and industry disruptions have become the norm. To thrive in this environment, a resilient strategic plan is essential—one that emphasizes focus, adaptability and stakeholder engagement. Here's how to craft a plan that’s ready for anything.

Focus on What Matters

One of the biggest pitfalls in strategic planning is trying to do too much. A resilient plan focuses on four to five critical goals that align with your organization’s mission and will drive the most impact. By narrowing your focus, you ensure resources are used effectively and the organization remains agile when unexpected challenges arise.

To stay on track, clearly define what success looks like for each goal. Eliminate initiatives that don't directly support these priorities. For example, an association focused on improving member retention and enhancing digital engagement might pause efforts on less impactful projects, such as expanding nonessential services. This concentrated approach ensures flexibility and maximizes impact.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.