02/07/2025

OpenAI’s Rebrand Tries to Tap into AI's Emotional Side

ChatGPT's creator has a new brand system that’s just robotic enough

When you think about ChatGPT, what do you see? A box. A prompt. A lot of text. OpenAI's flagship product is defined by typography—it's the way users communicate their queries, and the way the model responds in kind.

Typography is "the first thing people interact with when meeting AI for the first time," said OpenAI design director Shannon Jager.

Which is why for its first rebrand ever, OpenAI put typography squarely at the center of its new look. OpenAI's refreshed brand includes a tweaked "blossom" logo with lines that are thicker and all the same width, a new "point" mark and a fresh wordmark set in its new typeface OpenAI Sans.

Please select this link to read the complete article from Fast Company.