03/26/2025

A Perspective on Communications and Cross-department Collaboration

In associations, effective collaboration with other teams is a must

Communications professionals must adapt to working among all departments, especially at associations, where teams are often small and require cross-collaboration.

This article provides tips on how to get started clarifying your team’s role or strengthen existing internal partnerships, using an example scenario of working with a multimedia team to provide content such as videos or podcasts.

Understand Their Needs and Explain Your Potential Solutions

Ask specific questions to determine objectives and target audiences. This way you can create messaging that aligns with what the team is trying to achieve and provide format options that will support their goals.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.