04/02/2025

Riding the Wave

Prepare your communications team for today's media landscape

You cannot open your email, scroll through your feed or watch the news without hearing about the changing media landscape. Whether it's about the death of legacy media, the rise and fall of social media platforms or the changing pace of the news, we cannot stop talking about the way information is consumed.

While we may have varying views on what this means for our collective future, we do know that this new environment is rife with risk for brands. Whether it's determining how to respond to the news of the day, reach employees or address direct attacks, protecting your brand's reputation has taken on new importance. As a chief marketing officer (CMO), I've found several ways an organization can prepare itself for this new reality.

Simplify and streamline your messaging.

In an environment as fast and furious as this one, providing clear and straightforward messaging is a top priority. As trusted messengers, we have a responsibility to be consistent, proactive about misinformation and forthcoming about changes. It is crucial to maintain consistent messaging throughout that demonstrates your organization's mission.

Please select this link to read the complete article from Forbes.