04/04/2025

What Seth Godin's Learned about the Long View from Sci-fi Legends

He urges us to rethink our definition of longevity

For the last decade, Seth Godin has shaped how millions — myself included — think about work, creativity, business and life itself. He has written 24 best-selling books, including Linchpin and Purple Cow. His blog has more than 10,000 posts and counting.

Godin believes most people fool themselves into thinking long-term. But in reality, we are wired for short-term wins. He argues that perseverance, not necessarily growth, is the real key to lasting success.

In a recent conversation for The Long Game, we talk about why long-term thinking is so hard, how false metrics distract us and what it really takes to build something that lasts. Here’s a lightly edited transcript of our conversation.

Please select this link to read the complete article from Big Think.