04/09/2025

Taking Your Certification Program International

Here are eight steps to follow

Expanding your association's certification program beyond your domestic audience can be a powerful strategy for growth.

While many organizations begin their international journey by focusing on membership, credentialing programs can present a stronger value proposition in many parts of the world, particularly among professionals seeking an advantage or entry point with large, international employers.

Here are eight key considerations for taking a certification global.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.