04/11/2025

Fourteen Expert Ways to Make AI-Created Content Feel Less Robotic

Content writers should remain the main drivers when using AI

As generative AI increases in popularity—and intelligence—more and more companies are using this tool to help create content for their marketing and communications efforts. From ad copy to graphics to full-fledged videos, GenAI has the ability to drastically cut down on time spent on creative projects.

However, what professionals save in time they often trade for a robotic, fake tone or feeling that can be off-putting to customers. But that doesn’t mean you have to remove GenAI from your tool belt altogether.

Here, 14 Forbes Communications Council experts share their top tips for making AI-created content feel less robotic and more "real," as well as why communications and marketing pros need to understand why doing so is key to connecting to their audience.

Please select this link to read the complete article from Forbes.