04/16/2025

Resetting the Association Culture Code in the Generative AI Era

Resistance to change is natural, especially when it involves technology

Professional associations are at a pivotal moment in their evolution. The adoption of Generative AI (Gen AI) is reshaping how associations engage their members, empower their staff and volunteers and set standards for their industries.

However, this transformation is about more than technology; it requires a fundamental shift in culture. To thrive in this new era, associations must reset their culture code—redefining how they collaborate, communicate and uphold their values across chapters, member sections and the broader organization.

Adapting a culture code for the Gen AI era involves embracing a mindset of innovation and inclusion while preserving the core mission of serving members. This effort must address both the internal operations of the association and its external role as a model for the industries it represents.

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