04/16/2025

Report: Members Look to Associations for Career Support

The survey also found prospective members are seeking orgs that fits their needs

According to a new report, association members have a generally positive view of their association, particularly when it comes to professional development.

Unlocking Value for Members: Perceptions and the Evolving Role of Associations, released last week by the AMC Smithbucklin, is based on a survey of 402 association members in the United States. An overwhelming majority—88 percent—said they have a “positive impression” of their association, and 85 percent said they renew their membership annually.

At the core of that enthusiasm, according to the report, is a feeling that associations provide an important support role in members’ careers. The top reasons for joining an association, according to the survey, are "to expand my professional network" (54 percent), "to stay up to date with the latest trends/events in my industry" (53 percent) and "benefits my career development" (49 percent).

Please select this link to read the complete article from Associations Now.