04/18/2025

It’s about More Than Climbing the Ladder

Consider these lessons on authenticity, creativity and meaningful leadership

With more than 25 years in the association industry and key roles at ASAE and the Institute for Credentialing Excellence, Sheri Sesay Tuffour, Ph.D., FASAE, CAE, IOM, ICE-CCP, offers a wealth of experience and insight. Association Tech Insider podcast host Michael Pereira recently had the opportunity to chat with Sheri to delve into her career journey, the impact she has made and the innovative mindset that drives her success as CEO of the Patriotic Nursing Certification Board.

Whether you’re n aspiring executive or simply interested in leading with purpose, she offers valuable lessons on authenticity, creativity and meaningful leadership. Sheri emphasizes that her path to the top has been about more than just climbing the career ladder — it’s about creating impact, driving innovation and staying true to her authentic self.

Laying the Groundwork

Sheri’s story began when she stumbled into the association world after college, not knowing it would become her lifelong career. She started as an assistant conference manager at the International Economic Development Council and quickly rose through the ranks, taking on roles such as conference manager, director of certification and senior director of education and certification. This diverse experience exposed her to all facets of association management, which she believes was crucial in preparing her for future leadership positions.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.