04/18/2025

The Psychology of Membership

Here's why people join and stay in associations

Why do people join associations? And, just as importantly, why do they stay?

For decades, associations have offered access to knowledge, community and opportunity. However, as member expectations shift, so must the strategies used to attract and retain them. For organizations rethinking how to engage members, behavioral science offers some of the most powerful insights.

Why People Join: The Psychology of First Impressions

The decision to join an association is often rational and emotional. It can even be aspirational.

Please select this link to read the complete article from Boardroom.